Marker 17 Management was born on the breezy shores of Anna Maria Island, where days move a little slower and the water always calls you back. It started with a simple idea: the feeling you get when you pass channel marker #17—the last one before the open Gulf. That moment when the boat glides into wide-open water and everything feels lighter. Freer. More you.
We wanted to capture that feeling—and wear it. So we created a collection of cozy, classic sweatshirts and perfectly distressed hats made for everyday life, with that same sense of laid-back ease. Think timeless style that feels like home, no matter where you are.
Our pieces are made to go with you—on sandy strolls, sunset boat rides, or slow Sunday mornings. They’re effortless, coastal, and designed to make you feel good the moment you put them on.
And because we’re rooted in this beautiful corner of Florida, we’ve started something new: sharing the work of local photographers who capture the island’s magic in their own way. You’ll find their collections alongside our gear—adding even more heart to everything we do.
At Marker 17, we believe in slowing down, soaking it up, and wearing what feels like freedom.
